Once upon a time, there were two partners.  They had a thriving business. Their competitors envied their success and wondered what their secret was.

Unfortunately, the competitors couldn’t figure it out… until one day, they met one of the partners in a bar, which he also owned from the profits of his original business.

After they had been drinking and were “feeling no pain,” one of the competitors who had been curious couldn’t help himself and so he asked the question: “What makes you guys so damn successful?”

Where Does Success Come From?

The partner, wanting to have a good time, answered, “May I ask you a question?”

“Of course,” replied the competitor eager to discover the secret of success.

“The trucks that you use in your business… how did you pay for them?  Did you finance them or did you pay cash?”

“I paid cash,” came the reply with a certain pride.

“And the trucks… when you’re not using them on a job, how much interest do they earn for you?”

The competitor was confused.

“Interest?  They don’t earn any interest.  I paid cash for them.”

The partner smiled and asked another question.

“Well,” said the successful partner, “When you took the money out of the bank to pay for the trucks, how much interest did the bank pay you?”

“What are you talking about?” the competitor replied and continued, “The bank didn’t pay me any interest when I took my cash out of the bank!”

“So… the bank didn’t pay you any interest to take your money out of the bank?” asked the successful partner repeating the answer.

“No, of course not.  Banks don’t work like that!”  He said sternly.

Let Interest Work For You

“Well, let me ask you this,” the partner continued undisturbed.  “What if you had ‘your own bank’—so to speak?  What if you had your own ‘private reserve’ where you could take money out and still earn interest on it even after you bought your trucks?“

The competitor replied, “There is no XXXXX way that could happen.”

“Then let me ask you this.  Suppose you’re traveling down the highway, making good time, but you look up at the signs and realize you’re going in the wrong direction.  How soon would you turn around?”

“Right away, of course.”

“Well, what if what you believed to be true about how you’re paying for your trucks and your supplies and your equipment turned out not to be true… or not as efficient as it might be. When would you want to know that?

“Right away.”

The successful partner nodded his head and pointed to the street. “Do you see those two new Range Rovers my partner and I are driving?”

“Yeah, how did you pay for that?”

B.Y.O.B.

“We paid for them out of our own ‘bank’…and we’re still earning interest on the $80 grand we used to pay for them.  And that other special rigging truck across the street? We’re still earning interest on the $140,000 it cost to buy that, too.”

“No XXXXX way!”

“If you become your own banker, you’ll look at money in a whole new way.  You need to think differently about money.”

“Is it that simple?”

“Let me ask you this.”

“What! Not another question?”

“Just one more.  When you don’t know how to do something, everything seems hard.  Doesn’t it?”

The competitor nodded his head in agreement.

“But when you learn—and I mean really learn how to do it—doesn’t that make all the difference in the world?”

“Yes, it does.”

“Then you would agree that perhaps, just maybe, you may need to learn about money in a way that you never thought of before—like how ‘you’ should become your own banker.”

Be Your Own Banker?

Yes, perhaps you should.  Because this is no fairy tale.  In order for you to build your own personal wealth, you need to be in two businesses:  What you know how to do, and what we call “banking.”  Every business owner who doesn’t use this strategy is doing less than he or she should to succeed.  (And this applies to every executive, manager, supervisor, and worker, too!)

To find out more and hear about other successful real-life stories, more are on the way!

The good news is, it really does work!

Thanks for reading!

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